Wednesday, 21 September 2011

Legislate or innovate?

At 9 am in a seminar today David Kester, CEO of the UK Design Council, appeared holding a beer glass.  I was somewhat surprised by this, but he used it to make an interesting point.   It turns out that there are, in the UK, 87,000 violent incidents involving fights with glass each year, many of them in pubs.  So rather than ban them, there was a contest to design glasses that did not shatter.  And indeed the designs did it, using some form of resin holding the glass together.  Interesting to see  a market solution to what seems like a regulation problem.  More is here.